Jim Beam’s new sponsorship strategy aims to get closer to the fans and communities that support the club’s it sponsors, according to Beam Suntory global brand marketing and innovation manager Stephanie Jericevich.
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Major cryptocurrency exchange Coinbase has set up an Australian office and is looking at sport sponsorship opportunities.
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Korean automotive brand Hyundai has announced a new initiative to leverage its recently expanded partnership of Surfing Australia (SA).
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Mackay Regional Council has extended its AFLW sponsorship with the Gold Coast Suns for a further four years, with several community initiatives planned as well as an extension to its support of the club’s childcare centre program.
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Law firm, DLA Piper has renewed its partnership with the Perth Glory’s Liberty A-League squad.
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Australian LED light technology specialist, VALO, will expand its focus on sports through the South Australian Football Association in a new, three-year deal.
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Southern Cross Austereo (SCA) has renewed its sponsorship of Surf Lifesaving Central Coast and the broadcaster will leverage arrangement to deliver safety messages to the community.
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A new international study by National Research Group has shown there is a higher level of understanding of non-fungible tokens (NFTs) and their collectible value among sports fans.
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The Australian Sports Technologies Network (ASTN) has released its inaugural Sports Innovation Report that says the local sportstech industry is one of the most mature and interconnected in the world.
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