The Adelaide Grand Final has signed Valvoline Global in a four-year deal that will give the motor oil brand exposure in broadcasts and on a trackside asset at the Supercars ultimate event.
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Bioglan has extended its World Surf League Asia Pacific (WSLAP) sponsorship to 2027.
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The Newcastle Knights have extended PKF for two years to the end of the 2027 NRL season.
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Hockey Australia (HA) and HITIQ have signed a three-year deal to introduce smart mouthguard technology for enhanced player safety.
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Tissot has signed on as timekeeping partner to the 2026 Summer Jam Championship.
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The Melbourne Storm has extended its Hostplus sponsorship to include the 2028 NRL season bringing the relationship to 23 years.
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Wests Tigers have extended and expanded KenoGO’s sponsorship for the upcoming NRL season.
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Silverwood’s Resort by Lotus Living has become presenting partner of the AFL’s Richmond Football Club’s Punt Road Collective.
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Local restaurant Schnitz Cameron Park has sponsored the Newcastle Jets.
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Port Adelaide Football Club has secured a two-year sponsorship from KEF which becomes a Principal Partner to the club’s AFL and AFLW sides.
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