Big brands jump into Splendour in the Grass
This year’s Splendour in the Grass festival in Byron Bay will see a big number of supporting major brands with sponsorship agency Secret Sounds Connect signing on and leveraging the arrangements.
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Kia glows in positive light emanating from Vivid Sydney
Korean automotive giant Kia’s sponsorship of the Vivid Sydney festival exceeded expectations according to Melissa Gray, its events and partnerships manager.
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Wanderers deliver key health messages as part of NSW government partnership
The Western Sydney Wanderers A-League club has released another community-focused content piece leveraging its partnership with the NSW state government.
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OMO keeping AFL, Swans and Saints changerooms clean
Clothing detergent brand OMO has signed as the AFL’s changeroom partner in a deal running to the end of 2023 and will also sponsor the Sydney Swans and St Kilda.
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Could streaming services be attached to new government’s anti-siphoning laws?
The new federal government has vowed to extend the anti-siphoning laws beyond 2023 for major sporting events and legal firm Landers & Rogers believes this will impact subscription streaming services that currently circumvent its restrictions.
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Adidas flips Manchester United for downunder tour
Adidas’ key activation for this month’s Winter Festival of Football involved its sponsored club Manchester United and turning everything upside down – including a replica of the Old Trafford dressing shed.
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Liberty putts in for 15th year with PGA Australia
American-based insurer Liberty Special Markets has signed on for its 15th consecutive year as a sponsor of the Professional Golfers Association (PGA) of Australia.
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Derrimut 24:7 Gym project turns into sponsorship for the 36ers
Derrimut 24:7 Gym has become a partner of the Adelaide 36ers NBL squad with the deal seeing the fitness operator establish facilities at the club’s HQ and training centre.
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AirAsia to resume Australian marketing program as flights return
Malaysian low-cost airline, AirAsia will resume its Australian sponsorship and marketing program in the next six months as its flights to Australia recommence.
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Staff changes at YouGov Sport following Morris departure
Further to our report last Friday about changes at YouGov Sport, Tom Parish will head up the commercial team in Australia according to YouGov managing director, Laura Robbie.
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