Supercars team Walkinshaw Andretti United (WAU) has integrated data and AI company, Versor into its sponsor group and has the company’s processes applied to its at-track decision making.
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Volkswagen Australia has expanded its sponsorship of the Sydney Swans and will partner the club’s inaugural AFLW squad for the next two seasons.
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Health services provider Mater has become a partner of the Queensland Symphony Orchestra (QSO), supporting its health and wellbeing program.
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Nissan Australia has started leveraging its sponsorship of the ICC Men’s T20 World Cup cricket to be played in Australia this October with a campaign that includes a tour of the 2022 trophy.
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South Australian netball clubs will be the beneficiary of a lottery to be drawn on September 30 as part of a 12-month sponsorship of the state sports body by My Money House.
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Fibre packaging business Opal Australian Paper has renewed its sponsorship of the St Kilda’s AFLW team and will continue as its co-major partner for a further five years.
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This past weekend’s Townsville 500 led to several extensions and renewals in the Supercars paddock, with announcements from Tickford Racing and Snowy River Caravans as well as a naming rights renewal to the North Queensland event by truck insurer NTI.
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Experienced sports marketing executive Luke Bould has been appointed the new chief commercial officer at entertainment and ticketing company TEG.
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The lead sponsorship executive at Alinta Energy, Alison Keller, says building relationships, being curious and asking lots of questions were key qualities for those aspiring to senior sponsorship roles with major brands.
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Global banking and financial firm Citi has become a partner of the Bangarra Dance Theatre and the Minderoo Foundation.
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