Santos sponsorship program draws more criticism for ‘artswashing’
The sponsorship program of oil and gas company Santos has come under renewed criticism, this time for its Darwin Festival partnership.
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Newcastle Knights call for tenders on upcoming season campaign creatives
The Newcastle Knights NRL club is calling for tenders for creative work on its membership drive and start-of-season campaigns.
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Hyundai steps up Surfing Australia deal with centre naming rights
Hyundai Australia has expanded its sponsorship of Surfing Australia taking the naming rights to the sport body’s high-performance centre located near Byron Bay on the NSW north coast.
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Kings to use Sydney connection to attract new major partner
Hoops Capital, owner of the Sydney Kings and Flames basketball teams, hopes to sign new major sponsors that seek a connection to the city and keen to engage a youth demographic.
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Oreo well placed to support Sydney Mardi Gras and World Pride 2023
Mondelez International brand Oreo will use its global reach and commitment to inclusivity to leverage its sponsorship of the Sydney Gay and Lesbian Mardi Gras and World Pride 2023, according to the events’ head of partnerships Samantha Hans.
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Lexus renews Melbourne Cup naming rights deal
Luxury car maker Lexus has renewed its sponsorship of the Victorian Racing Club and will retain the naming rights to the Melbourne Cup for at least the next three events.
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Community reach and all-ability programs important for new Hockeyroos major sponsor
Human services provider APM has signed on to become a major sponsor of Hockey Australia (HA).
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Hawthorn signs new deals with BP and General Mills
The Hawthorn AFL club has signed fuel giant BP as fuel partner and has stuck a deal with food company General Mills which will see snacks brand Nature Valley backing its women’s program.
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Broncos deliver second content piece as part of Meat and Livestock sponsorship
The Broncos NRL club has backed up a content piece released in March that announced its new sponsorship with Meat & Livestock Australia (MLA), with a new item taking a tongue-in-cheek look at the club while highlighting the importance of meat to an athlete’s diet.
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Crows celebrate long-standing Toyota sponsorship through content piece
The Adelaide Crows AFL club has produced a content piece leveraging its partnership with major sponsor Toyota and acknowledging a relationship dating back to 1991 when the team first entered the AFL.
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