Content pieces that provide testimonials and access to corporate networks were important for ELMO Software when it considers partnering professional sporting clubs, according to sponsorship manager Tyrone Burnet.
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QBE Insurance has launched a new campaign to leverage its long-term sponsorship of the AFL’s Sydney Swans and the NSW Swifts Super Netball outfit.
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Accessing lesser-known talent through a sponsorship can enhance activations especially for smaller partners, says Sam Irvine, sponsorship consultant for Canberra fruit business and market Ziggys Fresh.
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Sport and entertainment marketing agency Gemba has launched a joint venture with environment services company ClimatePartner that aims to assist rights holders develop sustainability strategies.
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Men’s online health platform Pilot has expanded its sponsorship program through a new deal with the Sydney Roosters NRL club.
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Alinta Energy has renewed with Cricket Australia for the final instalment of a five-year partnership.
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Optus has appointed experienced marketing executive Dan Lacaze to the role of senior director of sponsorship and channel marketing.
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Reforms to Queensland’s wagering industry will end listed operator Tabcorp’s obligation to spend a specified amount on racing sponsorships each year and allow the listed company to negotiate directly with clubs for oncourse advertising and partnerships.
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Self-storage provider StoreLocal has taken up its first significant sports sponsorship as a partner of the Queensland Rugby Union.
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The NSW Minerals Council has renewed its sponsorship of the Newcastle Knights NRL club for a further three years.
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