Devil in the detail for North Melbourne AFLW, Tasmania extension
The North Melbourne Football Club has extended its AFLW team’s partnership with the Tasmanian government for two seasons.
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Husqvarna robots tasked with green preparation at Australian women’s golf majors
Husqvarna has partnered Australia’s two major women’s golf tournaments in March.
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Corks pop as Adelaide Festival signs Champagne Pommery
Champagne Pommery has joined the Adelaide Festival 2026 adding hospitality and VIP activations to the event.
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Rugby Australia, Corpay extension spotlights practical partnerships
Rugby Australia (RA) has signed a multi-year extension with Corpay Cross-Border which supports both the governing body and its flagship teams.
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Firebirds, Fulton Hogan collaboration to attract women into growing construction jobs vacuum
Netball Queensland and the Queensland Firebirds have partnered with Fulton Hogan to promote construction careers to women and girls.
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SNSurveys: a new way to benchmark and sense-check
Sponsorship News has launched SNSurveys, a new research initiative designed to generate practical, industry-relevant insights for the sports and sponsorship sector.
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Football Victoria nets expanded Senol deal with switched NPL naming rights
Senol has expanded its Football Victoria sponsorship by taking the naming rights to the entire NPL Victoria soccer competition from this season.
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WNBL players to pull on Reeboks in boost to women’s basketball
The Women’s National Basketball League (WNBL) has signed Reebok as the league’s footwear partner.
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Bunnings’ Matador BBQs to ignite Cricket Victoria local clubs campaign
Bunnings-owned BBQ brand Matador has signed as a sponsor to Cricket Victoria.
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