Developer Holdmark Property Group has signed a $10 million sponsorship that will see it take up naming rights to a gallery at the new Powerhouse Museum and become a major backer of engineering and architecture event, Sydney Design Week.
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Experienced sport marketeer Paul Pamenter, after completing a second five-year stint with IMG, has now established a new venture, Vision Sports and Entertainment, after striking a strategic partnership with global stadia and public space technology stack providers, PMY Group and WJHW.
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Inner Melbourne municipality Yarra City Council is exploring banning advertising on its assets by companies with income from fossil fuels as part of a climate emergency program with potential impacts for community sporting clubs.
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The Australian Football League has become the latest national sport to enter the non-fungible token (NFT) and metaverse space through a new deal with Hong Kong-based technology company, Animoca Brands.
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Building services and facilities management company, A.G. Coombs, has renewed its sponsorship of the Richmond AFL club.
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Nissan’s high profile as a major sponsor of Australian netball is again being eroded as more teams in the Super Netball series strike automotive partnerships with its rivals.
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Wagering platform Buddybet has signed a unique sponsorship with the Chiefs Esport Club.
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The Australian Ballet has signed Regent Seven Seas Cruises as a new sponsor.
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A lengthy strategic review by Sydney agency Super-Sub has seen Spanish carmaker CUPRA ink a two-year plus one-year option deal, to become the automotive sponsor of Football Australia’s national teams agency director, Andrew Clarke told Sponsorship News.
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Cloud-based accounting software, Xero has become an international women’s football partner and will leverage the FIFA Women’s World Cup to be played in Australia and New Zealand next year.
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