GIO Insurance renews Canberra Stadium naming rights
Suncorp owned insurance brand GIO Insurance has renewed its naming rights of GIO Stadium in Canberra.
Read moreMore latest news - page 456
Broncos to promote meat with new MLA deal
Meat & Livestock Australia (MLA) has become a sponsor of the Brisbane Broncos NRL club in a deal that will focus on promoting the benefits of red meat in the diets of high-performing athletes.
Read more
Grill’d signs AIS deal and appoints Jakara Anthony as ambassador
Healthy burger chain, Grill’d has struck a deal with the Australia Institute of Sport (AIS) that will see it help develop nutrition-based education programs.
Read more
Dairy Farmers signs Mariners community partnership
The Central Coast Mariners A-League club has signed Dairy Farmers as a new community partner.
Read more
Australian Ballet signs Dineamic as a support partner
The Australian Ballet has signed pre-made meals supplier, Dineamic as a support partner in a deal that will see it collaborate with the ballet’s artistic health team.
Read more
Dare Iced Coffee renews esport deal with ESL Australia
Bega Dairy and Drinks brand, Dare Iced Coffee, has renewed its sponsorship of esports promoter ESL Australia and has retained Publicis Sport & Entertainment to activate the partnership.
Read more
Smithy’s signs naming rights deal with Victorian Football League
The Victorian Football League (VFL) has signed popular beer brand Smithy’s as its new naming rights sponsor.
Read more
Harvey Norman renews and expands World Surf League deal
Retailer Harvey Norman has renewed its sponsorship of the World Surf League and has expanded the partnership to include the appointment of Australian surfing champion Sally Fitzgibbons as an ambassador for 2022.
Read more
New deals for QRL and Wanderers and Swiming Australia renews apparel partner
The Queensland Rugby League secured a new sponsors for its women's competition and the Western Sydney Wanderers signs its first crypto partner.
Read more
Puma sponsors coin flipper for Carlton V Western Bulldogs season opener
On a lighter note, sports marketing agency TLA Worldwide ran an interesting spoof of the AFL coin toss with a content piece developed for Carlton’s apparel sponsor Puma.
Read more