Aerospace and defence equipment company Saab has become a partner of the Port Adelaide AFL club in a deal that will focus on promoting the learning of sciences, technology, engineering and maths.
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The CEO of Australian experiential marketing agency Traffik, James Neale, has announced he will be departing the agency he founded some 21 years ago.
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Fujitsu General has expanded its sponsorship of the Essendon AFL club and will be the inaugural co-major partner of its AFLW program.
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State and national hockey associations will unify in a single, fully branded streaming platform in a landmark new deal with Cluch.tv.
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Origin Energy has expanded its sports sponsorship program into the AFL through a new deal with the Sydney Swans.
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The Rabbitohs has continued to bounceback from the pandemic, with incremental growth from existing partners helping lift sponsorship, hospitality and membership revenue by nearly 40%, according to the club.
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Netball SA has had a busy off-season re-signing key sponsors and will soon be in the market for a naming rights sponsor for its new $18 million Home of Netball development.
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The Melbourne Storm’s new casual footwear sponsor, Hush Puppies, has launched a new super-size shoe model as part of its activation strategy for the partnership.
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Research by Sponsorship News shows that while the practice of sponsorship agencies charging both the sponsor and rights holder is rare, there are still a small group of consultants who do so.
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Australia’s largest private tertiary institution, Bond University, has renewed its sponsorship of leading esports team, The Chiefs, and will remain its official education partner for at least another year.
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