Western United A-League club ran a range of innovative activations in the lead up to its match against Newcastle at Ballarat last weekend, with giveaways, a scarf hunt around the town and a kick-for-cash competition.
Read more
Cryptocurrency exchange, Crypto.com has expanded its AFL sponsorship program through new deals with the Gold Coast Suns, Fremantle Dockers, GWS Giants and Richmond.
Read more
Brydens Lawyers has expanded its partnership with the Wests Tigers NRL club by becoming the official major sponsor of the Tigers women’s program.
Read more
Consumer electronics brand TCL was looking for a sponsorship that would showcase its technology and innovation, when it signed a new partnership with the Australian Grand Prix Corporation, the company told Sponsorship News.
Read more
Carlton & United Breweries (CUB) beer brand Victoria Bitter (VB) was recently used as inspiration for Australian designer Strateas Carlucci’s recent showing at the Melbourne Fashion Festival.
Read more
New research by broadcaster Fox Sports says that the popularity of women’s sport has risen with two thirds of Aussies tuning in to watch it on TV and 69% increasing their viewing time since pre-pandemic.
Read more
The Richmond AFL club has become the latest professional sporting club to sign an online men’s health initiative as a key sponsor.
Read more
The Australian Grand Prix Corporation (AGPC) has become one of the first Australian sports bodies to use blockchain technology when it packages fan experiences for the upcoming Australian GP.
Read more
Independent Canberra-based brewery Capital Brewing has signed as the GWS Giants AFL club official beer partner.
Read more
The South Sydney Rabbitohs and Canterbury Bankstown Bulldogs NRL clubs and Netball Victoria including its entrant in the Super Netball competition have all agreed to no longer accept gambling sponsorships.
Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.