Touch Football signs first-ever beer deal
ASX-listed brewery, Gage Roads, has become the official beer of NRL Touch Football and will receive naming rights to events and pourage rights as part of the three-year deal.
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Gold Industry Group renews WA netball deal
The Gold Industry Group, the industry association for Australia’s gold mining industry, has renewed its sponsorship of Netball WA, its charity arm Glass Jar Australia and its entrant in the Super Netball series, the West Coast Fever.
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Asahi expands Manly Sea Eagles deal to include non-alcoholic range
Asahi Beverages has consolidated its partnership with the Manly Sea Eagles by adding its range of non-alcoholic beverages to its existing official beer sponsorship of the NRL club.
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Triple 8 retains majors, adds two new sponsors for 2022 season
Triple 8 Race Engineering’s champion Supercars team, Red Bull Ampol Racing, has added fastener company, Wurth Australia and agricultural equipment company, New Holland, to its sponsor roster, while retaining the majority of its existing majors.
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Yakult extends Essendon partnership to 20 years, focus on community programs
Yakult has renewed its sponsorship of the Essendon AFL club with the three-year deal extending the relationship to 20 years, the club’s longest running sponsorship.
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Change to stadium pourage rights brings new beer sponsor to ACT Brumbies
A change to venue pourage rights at Canberra’s GIO Stadium has paved the way for local independent craft brewer, BentSpoke Brewing Co, to become the official beer of the ACT Brumbies Super Rugby franchise.
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Australian Open 2022 hits an ace with sponsorship and broadcast
The Australian Open has recorded one of its strongest ever commercial results and highest broadcast audience.
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Evolve Legal expands Titans deal to include men’s squad
Personal injury lawyer Evolve Legal has struck an extended deal with the Gold Coast Titans NRL club and will become its official legal partner.
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TCR’s Race Tasmania gains a new major sponsor, broadcast unclear
The Touring Car Racing series event for Tasmania, Race Tasmania, has secured local construction business AWC (Andrew Walter Constructions) as its naming rights sponsor.
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Retail integration crucial for AO activation success: Traffik
Sport and entertainment marketing agency Traffik has wrapped up its Australian Open activations program for three clients with some key learnings that it hopes to implement for next year’s tournament.
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