Lion Australia beer brand Furphy’s recent move to equalise its AFL and AFLW sponsorships is more than just about funding women’s sport and could see the brewer replicate the move in other sponsorships in its portfolio.
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Supercheap Auto has told Sponsorship News that rumours its Supercars team sponsorship is on the move from Triple Eight to Walkinshaw Andretti United is just speculation.
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Mexican quick service chain, Zambrero has launched a program with Surfing Australia targeting grassroots competitions and integrating the sport with its Plate4Plate community program.
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Gemba’s sponsorship valuation consultancy, Turnstile, has been appointed by the British & Irish Lions rugby union club to provide sponsorship valuations.
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Payment provider, PayPal has signed a naming rights deal with the Melbourne Fashion Festival, one of Australia’s largest consumer fashion events, taking over from rival Afterpay in the category.
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The Australian Open has become the first grand slam tennis tournament to mint its own non-fungible tokens (NFTs) and have them available for purchase on metaverse platform, Decentraland.
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Kombucha drink brand, Nexba has expanded its involvement with cricket through a new deal with the Big Bash League.
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Melbourne & Olympic Parks has signed South Korean automotive brand Kia as the naming rights sponsor of a new 5,000-seat stadium within the sports precinct.
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Independent fuel distributor and retailer, Endeavour Petroleum has become a co-major sponsor of the Carlton AFLW squad.
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Coca Cola has renewed its sponsorship of the PGA of Australia and will be the official hydration partner of both the WPGA and ISPS Handa PGA Tours of Australasia as part of the new deal.
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