Private sector cash sponsorship for the arts and cultural sector in Australia was up $26 million from $351 million to $377 million during the onset of the pandemic. However, overall support for the sectors was down 11%, according to a biennial report by Creative Partnerships Australia.
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Diageo has expanded its sports sponsorship program in Australia by signing as a major sponsor of Cricket Australia to promote its Bundaberg Rum and ginger beer brands.
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Melbourne Southbank-based distillery Patient Wolf has signed a pourage rights deal with the Australian Grand Prix Corporation for next April’s return of Formula 1 to the city.
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Battery World is encouraging Australians to get outside over the summer with a new Power Your Summer program with three athlete ambassadorships across cricket, ironman and beach volleyball.
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Food company That’s Amore Cheese has renewed its sponsorship of the Carlton AFL club for a further two years.
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Gold Coast-based and challenger brands are using the Gold Coast Titans’ national exposure to expand their platforms, says CEO Steve Mitchell.
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Great Southern Bank will activate its recently renewed sponsorship of the Brisbane Heat BBL franchise through a unique viewing platform at the Gabba and a promotion run through BBL broadcast partner Channel 7.
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Sports Entertainment Network owned NBL club, the Perth Wildcats, is looking to a bumper season with an upturn in sponsorship and corporate hospitality sales. It is also launching a ‘reserve’ member category after having sold out its regular Red Army memberships.
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The 2021 season saw AFL premiers, Melbourne Demons increase sponsorship and corporate hospitality revenue by more than 40% ($2.4 million), with sponsorship revenue ending the year at $7.9 million.
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The South Sydney Rabbitohs have rejigged their jersey sponsorship positions, making room for a new major deal with automotive brand MG Motor.
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