Western United signs a raft of new deals and releases season launch content piece
Bartercard’s new digital currency arm, Qoin has become a platinum partner of the Western United A-League club on a multi-year deal.
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Perth Heat to pay players and staff in Bitcoin
Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.
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Fitstop sign innovative Titans sponsorship
Growing gym chain Fitstop, has partnered with the Gold Coast Titans NRL club in a deal that will both promote the Fistsop brand and also enable the company to use the club for research and development.
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Bulldogs renew two key sponsors for 2022
Kia Australia has renewed its sponsorship of the Bulldogs NRL club and will partner the club’s community programs for at least another two years.
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My Little Pony launches innovative netball partnership
Children’s toy brand, My Little Pony, has struck a new partnership with Netball Australia featuring the national team the Australian Diamonds.
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Tyrepower brings back Halftime Heroes with renewed Wildcats deal
Tyre retailer, Tyrepower, has renewed its sponsorship of the Perth Wildcats for a further season and will use a successful halftime activation to leverage the deal.
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Universal Pictures, Today Show and Vision Australia in three-way partnership
Universal Pictures, Channel 9’s Today Show and Vision Australia have formed a unique partnership that will jointly promote the upcoming release of the family feature film Sing2 and this year’s Carols by Candlelight.
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Metricon renews Melbourne Victory deal for two years
Metricon Homes has renewed its sponsorship of the Melbourne Victory A-League club for an extra two years.
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Motorsport contributes $8.6 billion to the Australian economy
A new study by Ernst and Young shows that motorsport contributed $8.6 billion to the Australian economy in 2019, up from $2.7 billion when the last survey was done in 2014.
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Western Sydney Wanderers extend GambleAware campaign
The NSW government’s Office of Responsible Gambling (ORG) has renewed its sponsorship of the Western Sydney Wanderers A-League club.
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