Classic Sportswear expands AFL presence with AFL Queensland deal
Apparel company, Classic Sportswear, has become the official licensed supplier of on and off-field apparel for AFL Queensland.
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AAMI becomes principal partner of Melbourne’s Carols by Candlelight
Suncorp owned insurance brand, AAMI, has become the official presenting partner of Carols by Candlelight that is held each Christmas Eve at Art Centre Melbourne’s Sidney Myer Music Bowl.
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Hasbro to promote NERF through new BBL deal
Games and entertainment company, Hasbro, has become a sponsor of Cricket Australia and will partner the upcoming Big Bash League.
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JD Sports restructures Wanderers sponsorship
The Western Sydney Wanderers A-League club has confirmed that fashion retailer, JD Sports, will switch from co-major sponsor to receiving branding on the back of the players’ shorts.
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Macron expands presence with Basketball Australia deal
Italian design and manufacturing sportswear brand, Macron, has expanded its presence in Australia by becoming the technical apparel partner of Basketball Australia.
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Brands ramping up esports involvement: new study
Numerous major brands are starting to use esports in their marketing mix, but in many cases, they’re failing to adapt their creative to properly engage with the audience, says Graham du Toit, business development manager with esports giant, ESL.
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nib’s sponsorship portfolio now gender balanced
Insurance company nib has reached its goal of ensuring its sponsorship portfolio is equally balanced between men’s and women’s sport.
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KPMG becomes SailGP sponsor
Accounting and professional services company KPMG has become the presenting sponsor of Australia Sail Grand Prix, Sydney.
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Interest in horse racing surges around carnivals: Gemba
New research by sport and entertainment agency Gemba, gives new insights into horse racing audiences, showing just how much interest surges around the Autumn and Spring carnivals.
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Woolworths leverages WBBL through fresh food round
Woolworths is leveraging its sponsorship of Cricket Australia and the Women’s Big Bash League with a new activation during the inaugural Pick Fresh, Play Fresh round.
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