Sydney Theatre Company expands audience with ground-breaking deal
The Sydney Theatre Company has struck a groundbreaking content deal with live entertainment company Michael Cassel Group which will expand the STC’s audience into new areas.
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Nissan taps big market with Big 4 Holiday Parks extension
Nissan Australia has extended its unusual partnership with Big 4 Holiday Parks and will leverage the deal by communicating safe travel messages to the Big 4’s database of more than 340,000 consumers.
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KFC activation gets extra matches due to Covid relocation
An interrupted NRL finals series that resulted in all matches and potentially the grand final being played at Suncorp Stadium has given a major activation by KFC an additional boost.
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Melbourne Storm tops latest Roy Morgan supporter survey
The Melbourne Storm is Australia’s most supported NRL club according to the latest Roy Morgan Single Source survey.
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Ausdrill calls time on decade-long Hockey Australia partnership
Hockey Australia is in the market for a new major sponsor after key partner Ausdrill said its focus and objectives had changed and opted not to renew the partnership when it expires at the end of the year.
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DLA Piper backs Perth Glory’s W-League team
Global law firm DLA Piper has become a sponsor of the Perth Glory W-League squad.
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Sydney FC becomes first to offer customised membership packs
The Sydney FC A-League club has become the first professional sports club in Australia to offer a customisable membership pack for its 2021/22 members.
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Adelaide United continues to build up its local business sponsorship portfolio
The Adelaide United A-League club has signed ELMAC Industrial Cleaning Services as a gold partner.
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Gemba snares top creative
Independent marketing and sponsorship agency, Gemba, has hired former Octagon Australia creative director, John Weir to take over as creative director at Gemba’s Sydney office.
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Netball sponsors excited by 2022 broadcast deal and grassroots growth
After a year that saw a seven percent growth in Super Netball TV viewership, key sponsors are enthusiastic about the move to the Fox Sports’ Kayo platform from Nine/Telstra in 2022, especially the potential benefit to the grassroots of the sport.
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