Commonwealth Bank switches stadium branding
The Commonwealth Bank will take over the naming rights of Bankwest Stadium as part of its multi-year deal with the venue owner, the NSW Government.
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Healthway revamps its sponsorship program
The Western Australian Government’s health promotion agency, Healthway, has restructured its sponsorship and grants programs to maximise the effectiveness of its campaign to improve the health of Western Australians.
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Dettol to help Sydney Opera House achieve UN goals
Cleaning supplies and disinfectant brand, Dettol, has become a sponsor of the Sydney Opera House.
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Bastion recruits former North Melbourne AFL head of commercial
Leading sponsorship and experiential agency, Bastion Experience, has hired James Bartold, the former head of sponsorship, events and commercial strategy of the North Melbourne AFL club.
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Manly’s new major deal includes a $500k premiership bonus
ASX listed corporate bookmaker, PointsBet, has become the major sponsor of the Manly NRL club in a deal that includes a $500,000 bonus should the team win a premiership during the four-year term.
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Ablett Jnr the latest to join the NFT craze
Dual Brownlow Medalist, Gary Ablett Jnr, has signed a multi-year, global ambassadorship and non-fungible token (NFT) deal with Sportemon Go, that will see the creation and release of a range of digital memorabilia.
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Maccas extends AFL partnership through monster 10-year deal
McDonald’s Australia has expanded and extended its AFL sponsorship in a deal that will see the fast-food chain partner with the sport’s ruling body for at least the next ten years.
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MATE expands football sponsorship program
Fledgling telco MATE has expanded its football sponsorship program by becoming a major backerr of the Melbourne Victory A-League club.
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Voltaren renews Wanderers deal for two years
Pain relief brand Voltaren has renewed its sponsorship of the Western Sydney Wanderers for an additional two years.
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Arts sponsors looking for multi-layered partnerships
New research by the Federal Government arts funding body, Creative Partnerships Australia, has identified three key shifts in arts-business partnerships that have been accelerated due to the COVID-19 pandemic.
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