Turnstile’s new Intel Report on force majeure events in sponsorship includes the ominous message that climate change-driven weather events will force an ever increasing number of cancellations, postponements and restructuring of sports and entertainment events into the future.
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The Adelaide 36ers have signed two new key sponsors that will take branding positions on the front and back of the players’ jersey for the next three years.
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Courier company DHL Express has renewed its sponsorship of Surf Life Saving Australia (SLSA) for another three years, taking the partnership into its 20th year.
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Iconic barbeque brand Weber has added to its national sponsorship portfolio by becoming the naming rights sponsor of the Women’s Big Bash League.
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National residential building company, Simonds Homes, has signed its first A-League principal sponsorship after finalising a two-year deal with league newcomers, Western United.
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The Queensland branch of the Royal Flying Doctor Service has appointed experienced marketer Sebastien Krantz as its new corporate and community partnerships manager.
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The Canberra Raiders NRL club’s decision to switch its key sponsors for the Indigenous round has paid off, with Toyota Materials Handling taking over the front of jersey for at least the next two seasons.
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Petfood brand Pedigree has renewed its sponsorship of the Western Bulldogs AFL club for a further two years.
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New research from Gemba’s sponsorship valuation consultancy, Turnstile, shows that COVID-19 has had a “significant and material impact” on the value delivered by sponsorships.
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Brisbane Airport Corporation (BAC) has renewed its long-term sponsorship with the Brisbane Roar and will be the club W-league squad’s front-of-shorts sponsor for at least another year.
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