NBL renews vehicle partner
MG Motor has renewed its partnership with the National Basketball League as the league’s official vehicle partner for the next three years.
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Deloitte signs as major sponsor for Sydney Worldpride 2023 including Mardi Gras
Multinational professional services firm, Delottie, has been announced as the first major sponsor of Sydney WorldPride 2023 in a deal that includes the Sydney Gay and Lesbian Mardi Gras from 2021 to 2024.
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Asahi sticks with Melbourne Racing Club
Asahi Lifestyle Beverages has renewed its naming rights sponsorship of the Melbourne Racing Club’s $1 million Group 1 Thousand Guineas event to feature its Schweppes brand.
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New start-up developing specialised e-learning courses for clubs and sports codes
New e-learning business, Playbk, hopes to offer elite sporting organisations the ability to engage fans and generate more revenue by offering specialist education programs.
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Tickford Racing signs its first technology partner
Tickford Racing has signed its first technology partner, inking a new deal with premium PC brand Aftershock PC for the Supercars Eseries.
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Top sports and sponsorship exec joins Women’s World Cup 2023
FIFA has appointed experienced sports marketing and sponsorship executive, John Nicholl, as head of commercial revenue for the Women’s World Cup in 2023, which will be played in Australia and New Zealand.
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Stan’s revenue up 29% with boost from new sport platform
Revenue from Nine Entertainment’s streaming platform, Stan, grew 29% in the 2021 financial year, boosted by the addition of Stan Sport.
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Queensland Premier Cricket picks up naming rights sponsor
Queensland Premier Cricket, the top cricket competition in the state, has signed KFC as its new naming rights partner for all of its competitions and formats.
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PGA of Australia sign naming rights partner for Legends Tour
The PGA of Australia has signed sun protection clothing brand, SParms, as the naming rights partner of its PGA Legends Tour.
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Supercars Eseries confirms strong sponsor roster
Supercars Australia has confirmed a range of new and renewed sponsorship deals for its upcoming Eseries online racing event.
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