BHP renews with Perth Glory
BHP Billiton has renewed its principal partnership of A-League club Perth Glory for another season.
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Squash Australia announces apparel partnership
Squash Australia has signed a multi-year deal with New Balance for the footwear and apparel brand to become an official supplier to squash in Australia.
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CUB switches Caufield Cup naming rights
Carlton and United Breweries (CUB) brand Carlton Draught has taken up the naming rights of both the Caufield Cup Carnival and its headline $5 million race, the Caufield Cup to be covered as part of its existing partnership with the Melbourne Racing Club (MRC).
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The Australian Ballet signs a major partnership
The Australian Ballet has added luxury skincare brand Rationale as a major partner for the next three years.
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Melbourne Victory announce new apparel partner
A-League club Melbourne Victory has announced that Italian football sportswear specialist Macron is its new apparel partner.
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IMG will be cautious in selecting new sponsors for Ariarne Titmus
Sports marketing and athlete management agency IMG, which represents Australian Olympic swimming star Ariarne Titmus, will take a cautious approach with potential new sponsors following her outstanding performance at the Tokyo Games.
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NSW Waratahs fill back-of-shorts position
Super Rugby franchise the NSW Waratahs has signed Sydney-based renovation company Taste Living as a platinum partner for the 2022 season.
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TaylorMade signs with PGA of Australia as major partner
Golfing equipment company TaylorMade has signed as a major partner of the PGA of Australia for three years.
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Brisbane Roar signs new apparel partnership
A-League club Brisbane Roar has signed clothing manufacturer New Balance as its official apparel partner.
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Macarthur FC opens new revenue stream with retail deal
A-League club Macarthur FC is looking to build alternate revenue streams and has signed a footwear partnership with premium Italian manufacturer, Pantofola D’Oro.
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