L’Oreal extends the Chiefs esports deal
Global men’s skincare and grooming brand L’Oreal Paris Men Expert has extended its major partnership with premier ANZ esports club, the Chiefs.
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Telstra will no longer automatically renew sponsorships
After automatically renewing all its corporate sponsorships in 2020 in response to COVID-19, Telstra has revealed it will now review each of its deals individually.
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Live Nation’s Perth-based acquisition will boost brand opportunities
Global live entertainment leader, Live Nation has announced it is buying Western Australia’s largest locally based touring company, Mellen Events, to broaden its footprint in Australia.
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Survey confirms fans happy to watch and pay for streamed sport
New research by cloud video platform Grabyo shows that 79% of sport fans would be happy to watch sport entirely on streaming platforms, and that 65% want to see more live sport broadcast on social media.
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Demons AFL partnership provides Jaguar with national platform
Despite ending a sponsorship of the Brumbies Super Rugby franchise in favour of a national deal with Rugby Australia, Jaguar Land Rover says it still considers its major sponsorship of the Melbourne Demons AFL club as providing good national exposure, according to general manager, communications and public relations, Tim Krieger.
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Splendour launches digital festival to boost sponsor and fan appeal
Australian music festival, Splendour in the Grass, is launching its own digital music festival, Splendour XR, with brands and sponsors set to benefit through digital interactions with fans globally.
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Tenpin Bowling Australia signs apparel partnership
Tenpin Bowling Australia has secured growing sports uniform and clothing company, Team Works Performance, as its official apparel and merchandise partner.
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Sponsorship opportunities will significantly increase for Brisbane Olympics
The traditional Olympic sponsorship model is changing and will allow a much wider range of sponsorship opportunities for Brisbane if the city is selected now the city has been selected as host of the 2032 Olympic Games, according to managing director of Sports Marketing and Management and experienced AOC consultant, Michael Bushell.
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Bristol Paints sponsors Touch Football Australia
Bristol Paints has signed with Touch Football Australia as the official paint partner of NRL Touch Football.
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Komo Digital running AOC fan engagement platform
Australian Olympic Committee sponsors are set to benefit from a new deal signed between the AOC and marketing platform company, Komo Digital Engagement, to manage the fan engagement platform for both Tokyo and the Beijing 2022 Winter Games.
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