Softball Australia adds online education partner
Softball Australia (SA) has signed the country’s largest online tutoring service, Cluey Learning as an official partner for 12 months, with the option to extend.
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There’s a lot more to choosing an influencer than reach: Nielsen
Nielsen has used its new “InfluencerScope” metric to analyse the influence of some of Australia’s best known Olympic athletes on the run in to the Games, and the results confirm there’s a lot more than just reach to consider when choosing an ambassador.
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Rio to support West Australian Football Commission Indigenous initiatives
Global mining giant Rio Tinto has become a principal partner of The West Australian Football Commission and will focus on supporting a range of the Commission’s Indigenous programmes.
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Toyota leveraging Paralympic sponsorship
Toyota Australia has released the latest commercial in its leveraging strategy for its Paralympics sponsorship, focussing on how the company’s design and engineering team helped design a high-tech wheelchair for its ambassador, wheelchair rugby player, Ryley Batt.
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Football Australia renews key Matilda’s partner
Football Australia has renewed its partnership with leading haircare brand, Pantene, as an official partner of the Matildas through to September 2022.
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Tasmania JackJumpers continues to fill sponsor roster
Newest NBL club the Tasmania JackJumpers has signed online supplements company, Bulk Nutrients, as a founding and major partner of the club.
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Melbourne Boomers renew stadium partner
WNBL club the Melbourne Boomers has renewed its major partnership with interactive display solutions brand LED Media for another year.
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Carlton finalises two-year deal with ADCO
Carlton Football Club has signed a two-year partnership with ADCO constructions as the official partner of the club’s Indigenous advocacy and education initiatives.
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Australian esports team signs another sponsor
Australian professional esports team Gravitas will promote a new limited-edition team beer brand as part of its new partnership with Victorian boutique beer company, Urban Alley Brewery.
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Classic Sportswear signs high-profile ambassador for UK expansion
Sydney-based sports clothing manufacturer, Classic Sportswear, has signed well known former NRL and English Super League player, James Graham, as its brand ambassador for an expansion in the UK market.
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