A closer look at Coke’s share price activity this week shows the action of Portuguese football superstar Cristiano Ronaldo in removing Coke bottles during a UEFA press session had only minimal impact on the share price.
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Global sports and footwear retailer, Foot Locker, has signed as the official League Partner of semi-professional basketball league NBL1 for an initial 12 months.
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The Melbourne Boomers women’s NBL club has renewed its major partnership with outdoor advertising specialist Civic Outdoor, and is in the process of renewing other key sponsors.
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Jaguar Land Rover Australia has said it has no short to medium-term plans to sponsor another Super Rugby club after their deal made with Rugby Australia.
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The Port Adelaide AFL club has signed a partnership with industry training organisation TAPS that leverages the Santos Aboriginal Cup to encourage the take-up of apprenticeship other career opportunities.
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National creative studio KOJO hopes to identify more global growth opportunities, according to CEO Stephen Lord, following its acquisition of New Zealand-based boutique sports presentation business, Wolfcast.
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The Geelong Cats and Western Bulldogs fixture this weekend will feature a cats versus dogs theme to promote a mutual sponsorship arrangement between the clubs.
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Tennis Australia has appointed former Seek Australia marketing director, Cedric Cornelis to the role of chief commercial officer.
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Global domain name registrar and website host, GoDaddy Australia, has partnered with the Australian Olympic Committee and will be its official website building partner until the end of 2022.
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The World Surf League maintained its sponsorship revenue for the Australian leg of its Championship Tour and even added some new partners, despite the global disruption caused by the pandemic, says WSL Australia-Oceania general manager, Andrew Stark.
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