Life insurance company, MetLife Australia, has become a principal partner of the Royal Botanic Gardens and Domain Trust with the deal geared to help the organisation reach its sustainability and environmental goals.
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Outdoor retailer Anaconda joined the National Rugby League as a sponsor to become fishing, camping and hiking partner for this year’s State of Origin series.
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Popular meat pie brand, Four’N Twenty has appointed WAFL star Tayla Harris as a brand ambassador and will spotlight the dual professional athlete in a new television campaign.
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Three times Supercars Champion, Scott McLaughlin, has inked his first Australian personal sponsorship since moving to the US IndyCar Series this year, signing a deal with Tasmanian gin brand, Dasher + Fisher.
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The Australian Professional Leagues (APL) have announced a new broadcast deal with ViacomCBS that will see the A-League and W-League broadcast on Network 10 and Paramount+ for the next five years.
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Basketball Australia has rejigged its sponsorship structure, broadening the role of experienced sponsorship executive Dustin Lockett to include partnerships for the national teams as well as next year’s FIBA Women’s World Cup.
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A-League franchise, Adelaide United has signed a three-year partnership with European communications app Bundeling that will help it develop stronger connections with its major sponsors and corporate partnerships network.
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The Canberra Raiders NRL team has revealed its Indigenous Round jersey that features its regular season sponsors, Toyota Forklifts and Canberra Milk, switching their branding positions for the special round.
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The Spirit of Tasmania shipping line has become the inaugural principal partner of nascent NBL franchise the Tasmania JackJumpers.
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The Malthouse Theatre’s new interactive production, Because the Night, hopes to appeal to sponsors that would not normally consider arts or cultural partnerships, according to Alex Bellemore, development manager for the venue.
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