Nielsen Insights assist Western Bulldogs in securing Airport Toyota deal
Airport Toyota has signed an agreement with the Western Bulldogs to become a platinum partner and take naming rights to the club’s performance centre.
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Apparel brand Canterbury still interested in sponsorships
After being trumped by Puma for the apparel position with the NSW Blues and relinquishing the naming rights to NSW Rugby League’s premier competition, the NSW Cup, Canterbury is still interested in sports sponsorship, says Nathan Russell, the brand’s sports marketing manager for ANZ.
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Cowboys post better than expected financial result
The North Queensland Cowboys have posted a consolidated profit of $18.3m for the 2020 financial year, but the annual report reveals that this largely reflects accounting practices in dealing with government grants received over the year.
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2XU steps in as Supacore walks away 12 months into a three-year deal with Vixens
The Melbourne Vixens have quickly secured a new apparel partner for this Super Netball season after garment brand, Supacore, walked away 12 months into a three-year deal.
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Warriors renew deals with two long-term partners
Two of the New Zealand Warriors’ long-standing partners, Wendy’s and NZ Media and Entertainment (NZME), have agreed contract extensions for this year’s NRL season.
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Touch Football Australia in sponsorship surge
Touch Football Australia has landed a new major partner and is on the verge of confirming a new national naming rights partner which combined will put the sport at record sponsorship revenue, according to TFA’s general manager of commercial, Tim Wyld.
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Canterbury loses second partner position with NSWRL as Puma swoops in
After opting out of its naming rights deal with the NSWRL’s premier competition, the NSW Cup, apparel brand Canterbury has now lost its apparel partner position with the NSW Origin team.
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Tasmania JackJumpers win first major partner
Nascent NBL franchise, theTasmania JackJumpers, has secured its first major sponsor in a deal that will support the club and provide free accommodation to visiting teams.
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AAMI increases AFL sponsorship
Insurance company AAMI has agreed to a multi-year extension as a major partner of the AFL and AFLW which includes increasing its investment to secure naming rights to two community initiatives.
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Transport for NSW agrees to naming rights sponsorship with NSWRL
Transport for NSW has agreed to an expanded deal with New South Wales Rugby League (NSWRL) to take over from apparel brand Canterbury as the naming sponsor for the state’s premier competition – the NSW Cup.
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