Toyota signs key deal with Moonlight Cinema
Toyota Australia has signed a major sponsorship deal with Moonlight Cinemas to broadcast its new campaign focussing on the company’s international motor rally team.
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Carlton FC secures increased investment from two partners
Investment fund management company Lincoln Indicators and game development company Big Ant Studios have both extended and upgraded their deals with Carlton FC.
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2021 GC Marathon back to live event with all key partners retained
After the cancellation of last years’ event due to COVID-19, the Gold Coast Marathon has managed to retain its full suite of contracted partners for 2021 and will work with sponsors to deliver a balance of digital and live activations, says Events Management Queensland CEO, Cameron Hart.
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Wanderers become first A-League club to ban sports betting sponsorships
The Western Sydney Wanderers have signed a new partnership with the Office of Responsible Gambling that will see the A-League club ban sports betting sponsorships for at least this season.
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Relocation offers new commercial opportunities for Warriors
The New Zealand Warriors’ entire on-field playing kit for the 2021 NRL season is now tied up, but club general manager of commercial, Glenn Critchley, says there is still an opportunity to pick up new partners while based in Australia.
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Therabody moves on Australian market with Melbourne City FC partnership
Global high-tech massage therapy equipment company, Therabody, will become the official technical wellness partner for Melbourne City Football Club after agreeing to a deal with City Football Group (CFG).
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QRL lands Gatorade deal
The Queensland Rugby League (QRL) has landed a deal with global sports drink brand Gatorade for the next three years.
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New Optus brand signs first sponsorship deal
Optus’s new subscription mobile brand gomo has signed what is believed to be its first sports sponsorship, agreeing to a deal with Walkinshaw Andretti United (WAU) for the 2021 Supercars season.
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Swans join AIA Australia’s burgeoning sponsorship portfolio
AIA Australia has signed its sixth AFL sponsorship in less than six months after securing a deal with the Sydney Swans.
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Shell continues naming rights deal with Dick Johnson racing team
Viva Energy Australia through its Shell brand has signed a multi-year extension to remain as the naming rights partner of the Dick Johnson racing team.
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