Ford agrees to new deal and takes sponsorship of Geelong to 100th year
Ford and the Geelong Cats have officially signed off on an extended deal that will see the major partnership complete its 100th year.
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Tennis Australia adds new local and international sponsors
Tennis Australia has added two more partners to its growing list of local and international sponsors.
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Australian Open 2021 shaping up to be “one of the biggest years on record”
Despite the interruptions from COVID-19 and recent media scrutiny of player demands and positive virus cases, chief revenue and experiential officer at Tennis Australia, Ben Slack, says the 2021 Australian Open is shaping up to be “one of the biggest years on record” for new partnerships.
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Skins return to sponsorship market after filing for bankruptcy in 2019
After being on the brink of collapse and filing for bankruptcy in 2019, Australian sportswear and compression company Skins has agreed to a multi-year deal with Basketball Australia (BA).
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Hawks receive additional backing from three partners
NBL outfit the Hawks has received additional backing from three commercial partners as the club pushes for the return of the ‘Illawarra’ name.
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Swinburne renews Richmond AFLW deal
A new sponsorship extension between Swinburne University and Richmond’s AFLW team will see four home games played at the Swinburne Centre during the 2021 season - the first-time elite level football has been played at the ground since 1964.
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Archie Rose adds Mardi Gras to growing sponsorship portfolio
Archie Rose Distilling Co. has signed on as official gin partner of the Sydney Gay and Lesbian Mardi Gras, marking the first time an Australian spirit brand has sponsored the event.
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AVID Property Group reconfigures its Collingwood AFLW sponsorship
After a one-season deal in 2020 as co-major partner of Collingwood’s AFLW side, AVID Property Group has agreed to a new deal with the club, but in a different capacity.
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Wildcats land deal with successful smart hearables company
After posting a record $6.9 million in first-half sales, smart hearables technology company Nuheara has signed its first-ever sports sponsorship after winning a deal with the NBL’s Perth Wildcats.
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Australian open splits fans into three and signs hygiene partner
Following the announcement by Tennis Australia that it will split the Australia Open into three zones for a COVID-safe tournament, the governing body also signed an official hygiene partner for the event.
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