Two South Australian companies back Adelaide United with new deals
Adelaide United has strengthened its commercial position for the current A-League season by signing deals with two South Australian-based companies.
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Sharks on track to run out in full kit for the first time in several years
The Cronulla Sharks have lured Sydney Food Distributors (SFD) back to the club as an official sponsor for 2021, after the company was forced to exit its deal this year due to COVID-19.
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Apia signs wide-ranging deal with Golf Australia
Apia, the Australian insurance company specialising in seniors, has signed a wide-ranging deal with Golf Australia (GA) that covers events and digital integration.
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Gatorade continues sponsorship run with Eels deal
The Parramatta Eels have become the latest outfit to land a multi-year hydration partnership with international sports drink brand Gatorade.
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Merry Christmas and Happy Holidays from Sponsorship News
Sponsorship News will take a short break over Christmas. For a recap, we'll leave you with a list of the most read articles from 2020.
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Macarthur FC secure sleeve partner
Western Sydney kitchen manufacturer, Timpelle Kitchens, has signed with Macarthur FC as a sleve sponsor for the club’s inaugural A-League season.
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Rights holders should look beyond cash and consider value partners can bring
When considering new partnerships, rights holders should look beyond straight cash and consider the value certain sponsors can bring in other areas, says the head of global sponsorships at The Coca-Cola Company, Ricardo Fort.
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Glory signs deal with STATSports Group
UK-based STATSports Group has signed a multi-year contra and cash deal with A-League club Perth Glory.
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Global insurance giant takes naming rights for Kangaroos
Global insurance broker Gallagher will become the new naming rights partner of the Australian Kangaroos NRL team after agreeing to a new multi-year deal starting in 2021.
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Castore moves into new league after big NRL deals
After locking in long-term apparel deals with two of Australia’s most successful NRL clubs, British sportswear brand Castore has set its sights on a different league, according to the company’s head of team partnerships, Pascal Lafitte.
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