Village Cinemas partners TAC
Cinema chain Village Cinemas is partnering the Victorian Government’s Transport Accident Commission (TAC) in a road safety campaign called Split Second.
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Netball WA increases exposure with new streaming partnership
WA newspaper, The West Australian, part of the Seven West Media Group, has increased its sponsorship of Netball WA and will stream all Friday night state league games for the remainder of the season.
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Torrens University extends with SANFL
Torrens University has signed a three-year extension with SANFL to retain its position as the naming rights partner of junior competitions across the state.
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Seven and Racing Victoria agree to long-term broadcast extension
The Seven Network and Racing Victoria will continue their long-standing partnership after agreeing to a new five-year broadcast extension.
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Motorsport Australia announces restructure and redundancies
Motorsport Australia will undergo a complete restructure over the next few months to streamline its operations and reduce costs.
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Netball’s evolution opens up sponsor integration
Making the game more entertaining and delivering commercial integration as part of the process, is proving to be a successful formula for Netball Australia, according to its chief commercial officer, David Lee.
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Nielsen launches new end-to-end sponsorship platform
Global measurements provider Nielsen has combined its existing datasets to launch a new end-to-end sponsorship platform that it says will allow users to assess the performance and true market value of their commercial assets.
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Bowls Australia signs new commercial partnership
Bowls Australia has signed Legacy Lightning as a new commercial partner.
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Eels appoint Gemba for fan and member data project
The NRL’s Parramatta Eels have appointed Sports and entertainment agency Gemba to help the club expand its commercial opportunities from leveraging fan and member data.
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European sportswear company to expand Australian sponsorships
After signing an apparel deal with nascent A-league entrant Macarthur FC, European sportswear company, Macron, plans to push into the Australian market and will do more sponsorships, says Andrea Palilla, Macron’s international regions manager.
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