General Motors Specialty Vehicles (GMSV) has signed with the Los Angeles Rams to cover Australia and New Zealand as the American football’s NFL prepares to stage a regular season game in Melbourne next year.
Read more
Hockey Australia (HA) has renewed Kumho Tyre Australia for another year.
Read more
Hockey Australia (HA) has consolidated its commercial, marketing, digital and content teams into a single unit as part of a broader push to has strengthen partner outcomes and improve the effectiveness of its sponsorship program.
Read more
Liquid I.V. and Tennis Australia (TA) have partnered to cover the United Cup as well as the Brisbane, Adelaide and Hobart Internationals.
Read more
Henergy Eggs has signed with Auckland FC to support player performance through nutrition.
Read more
Manly Warringah Sea Eagles have extended and upgraded Volvo Cars Mosman through the 2026 season.
Read more
Tennis Australia (TA) has added YoPRO to its 2026 sponsor roster.
Read more
Netball Queensland (NQ) has added BDO Australia to its Starting Seven commercial backers roster.
Read more
The Queensland government has launched Sport Hub Queensland (Sport HQ) with a comprehensive sponsorship guide for community clubs.
Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.