McDonald’s signs 13th AFL club sponsorship
McDonald’s has signed a new digital partnership with Richmond Football Club, taking the fast-food chain’s AFL club deals total to 13.
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ICC’s decision to allow branding on test apparel likely to be permanent
The International Cricket Council (ICC) has given approval for national teams to temporarily display partner branding on the front of test match playing tops, and the decision is likely to become permanent, says Techfront Australia CEO, Neil Maxwell.
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Comwire IT extends Richmond partnership until 2022
Comwire IT has renewed its sponsorship of Richmond Football Club for a further three years.
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NRL close to securing naming rights partner for State of Origin
With the NRL closing in on a new naming rights partner for State of Origin beyond 2020, the series has just been ranked with the highest net promoter score compared to other sporting events in Australia, which reinforces how valuable the game is, says NRL’s general manager of commercial and digital strategy, Todd Hewitt.
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Ladbrokes commits additional $150,000 to Tasmania Racing
Already the official wagering partner of Tasracing, Ladbrokes has committed an additional $150,000 in funding to Tasmanian course racing as it returns this weekend following the COVID-19 shutdown.
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Sponsorships generate surplus for Hockey One League in inaugural year
The new national Hockey One League generated solid sponsorship revenue and fan metrics in its first season.
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Image problems drive away keen NRL sponsor
The founder of national restaurant chain, Rashays Casual Dining, Rami Ykmour, has given up the idea of sponsoring the NRL or individual clubs until the game improves its image.
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South East Melbourne Phoenix signs major deal with international technology provider
NBL club the South East Melbourne Phoenix has signed a multi-year deal with global technology provider Solos, to deliver innovative new fan engagement initiatives for its members and fans.
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Queensland Symphony Orchestra signs two key partners for 2020
The University of Queensland has extended its sponsorship of the Queensland Symphony Orchestra for a fifth consecutive year.
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Wolf Blass and AFL produce ‘Beyond Footy’ campaign
Wine brand Wolf Blass has used its position as an official partner of the AFL to produce a series of short videos that go behind the scenes with some of the league’s star players.
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