Western Union has signed a one-year deal with ESL Australia and will use the partnership to reach a different audience and promote its digital capabilities, according to Mark Strathern, head of digital go-to-market, Western Union, Asia Pacific.
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With the Bulldogs still on the hunt for a major sponsor ahead of round two, Rashays Casual Dining founder, Rami Ykmour, confirmed he had opted not to hold further discussions with the club.
Read moreThe decision by the AFL and NRL to continue their 2020 seasons, despite being behind closed doors, still provides options for brands to create content and engage consumers, according to Nick Biggin, director and CEO at Greenroom Digital.
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As major events continue to be cancelled or postponed around Australia, the Insurance Council, has confirmed that only in very specific circumstances will event organisers be able to claim under their insurance covers.
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Despite the unprecedented disruption in the sports ecosystem and the fact the coronavirus pandemic represents the greatest single business challenge in modern history, many leading sponsorship figures agree that brands and rights holders need to work collaboratively.
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The cancelation of Melbourne’s Formula 1 Grand Prix comes at a real cost to major sponsors Mercedes and Rolex, after gaining good ground on name-association with the race since last year.
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Hankook Tyre is confident that its renewed sponsorship deal with the NRL will help the tyre manufacturer build brand preference, says managing director at Hankook Australia, Ted Choi.
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A new partnership between Football NSW and Football Queensland to stream all National Premier League games on Sportradar’s OTT service will be a game changer, according to Football NSW head of commercial, Brian Meinrath.
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With AFL CEO, Gillon McLachlan, cutting the season to 17 games on Monday afternoon, and with a possible suspension to be announced in the next 24 hours, a review of the clubs’ 2019 financials gives an insight into which ones are in the best position to deal with the disruption to the 2020 season.
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National telco Optus, has announced it will not renew its final one-year option to remain principal and major partner of the Melbourne Stars Men’s and Women’s Big Bash League squads.
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