Origin Energy’s new sponsorship of Netball Australia will see the company gain sponsorship benefits with state associations, including naming rights to the Netball NSW Premier League.
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NRL club, the South Sydney Rabbitohs, has partnered with Crown Resorts in a four-season deal that will focus on delivering indigenous employment programs, according to the club’s head of commercial partnerships, Adam Cosgrove.
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Meat & Livestock Australia has appointed six new brand ambassadors as it leverages its partnerships with the Olympic and Paralympic teams.
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Australian burger chain, Grill’d, has signed its first-ever major sporting partnership in a four-year deal with NRL club, the Melbourne Storm.
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Plant-based milk company, Bonsoy, has signed a three-year deal with the World Surf League and will use the partnership to promote its healthy lifestyle initiative.
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Rugby Australia has renewed its research partnership with Nielsen Sports for a further two years.
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Mining company, BHP, has expanded its deal with Queensland Rugby League to include the naming rights of the inaugural state-wide women’s competition, which will be known as the BHP Premiership.
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The South Sydney Rabbitohs has signed Ladbrokes as its official wagering partner.
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Online car portal, Carsales.com.au has renewed its global ambassador deal with Formula 1 driver Daniel Ricciardo for another two years.
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The AFL’s season launch campaign Believe will feature large segments of fan-generated content with bespoke versions made for specific markets.
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