Samsung Electronics Australia has renewed its partnership with Legacy Esports in a one-year deal aimed to forge closer connections between fans and professionals, according to Legacy Esports commercial leader, Brad Manuel.
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MG Motor Australia has made its first step into AFL sponsorship through a deal with Port Adelaide Power that will see it become the club’s co-major sponsor for the next five years.
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Optus has announced six Olympians as brand ambassadors to help leverage its sponsorship of the Australian Olympic team.
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Just a week after announcing its backing of Garry Rogers Motorsports’ Michael Caruso driven Alfa Romeo in the TCR Australia, Valvoline has expanded the deal to include a second TCR entry and sponsorship of the team’s S5000 entry.
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Football Federation Australia has moved to clear the air over the mooted sale of the Perth Glory by confirming that team owner Tony Sage has opted not to proceed.
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Victorian motoring group, RACV has renewed and expanded its sponsorship of Netball Victoria in a deal that will see the organisation deliver more grassroots community programs.
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Workwear and work safety equipment specialist, RSEA has renewed its sponsorship with the St Kilda AFL club and will remain the naming rights partner of its home stadium RSEA Park for a further three years.
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BMW subsidiary, MINI, has signed with the IRONMAN Group Oceania as an event partner of the 2020 Ultra-Trail Australia.
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National Transport Insurance (NTI) has become the official truck insurance and roadside assistance partner of the Virgin Australia Supercars Championship in a new two-year deal.
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ASX-listed brewery, Gage Roads, has become a sponsor of the Western Bulldogs with the three-year deal to primarily focus on the club’s AFLW team.
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