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La Trobe Uni expands sport sponsorship program with Softball Australia deal

La Trobe University has added to its appeal from students wanting to pursue a career in sport by signing as an official partner of Softball Australia. The deal will see the national sporting administrator relocate its headquarters to the university’s $150 million sports park development.

Supercars says new research partners will give better insights on the sport

Supercars is confident that its new approach to market research will provide deeper insights on the series’ fanbase that will aid its commercial partners.

Homedics Australia extends with Essendon but changes brands

Homedics Australia has extended its partnership with AFL club Essendon in a two-year deal and will change the brand it promotes through the sponsorship.

Boost becomes Margaret River Pro title sponsor

Boost Mobile has become the naming rights sponsor of the World Surf League’s Championship Tour event in Western Australia, the Margaret River Pro.

St Hugo renews Australian Grand Prix sponsorship

Wine brand St Hugo has renewed its sponsorship of the Australian Grand Prix and will continue to be its official wine supplier for a second year.

AFLW helps boost North Melbourne growth

AFL club, North Melbourne posted a $3.6 million increase in revenue for the 2019 year and credits part of the growth to new partnerships and the successful commercialisation of its AFL Women’s team.

Nissan appoints brand ambassadors to leverage Women’s World Cup

• Beaurepaires renews and expands Shell V-Power Racing deal
• Walkinshaw Andretti United signs Jetpilot Workwear
• Dewalt signs as title sponsor of expanded Team 18 outfit
• Nissan signs Johnson and Jones as Women’s World Cup ambassadors

Mars walks away from Renegades to seek a new audience

Confectionery brand Mars has dropped its sponsorship of the Melbourne Renegades Big Bash League despite committing to renew the deal only a few months ago.

South renews Brydens with new sleeve sponsorship imminent

The South Sydney Rabbitohs NRL club has announced a string of sponsorship renewals and is close to revealing a new sleeve sponsor.

New Sydney Zoo to engage with Giants fan-base

Newly opened Sydney Zoo, has signed a one-year partnership with AFL club, the Greater Western Sydney Giants, with the aim of creating engagement opportunities with the western Sydney community, according to Sydney Zoo partnerships manager, Gary Bevan.