New strategic management consultancy, alacria has signed with Kayo, Greenroom Digital and Maguire Media, is working with one of the largest sports in the country, and an A-League club, according to director, Luke Bould.
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The AFL’s Magpies could be back in the market for a new naming rights sponsor for its headquarters as current backer Holden reviews its soon-to expire deal.
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The Carlton AFL club is confident that two of its non-traditional businesses, the Carlton College of Sport and its corporate network, Carlton IN Business, will soon become important sources of revenue for the organisation, according to CEO Cain Liddle.
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Online car portal, Carsales.com.au has renewed its naming rights sponsorship of the TCR Australia series for a further year.
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Coca-Cola has made a return to the Supercars series through a deal with the new outfit Team Sydney and its driver James Courtney.
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The Manly Sea Eagles NRL club has lost a key sponsor after the company that produces heartburn treatment, Zantac, pulled its products from the market.
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Tennis Australia has agreed to relinquish the naming rights to Melbourne Arena allowing it to be renamed to honour former Victorian premier John Cain, who died aged 88 in December last year.
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BetEasy has renewed its sponsorship of the AFL in a deal that will see less gambling signage at Marvel Stadium and the MCG as well as a greater focus on responsible wagering.
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Mining giant BHP has expanded its sponsorship of the AFLW to include all teams in what the AFL says could be the largest professional women’s sport sponsorship deal.
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Long-term sponsorships and an increase in membership have contributed to the AFL’s Carlton Football Club reducing its debt, with the aim of being in the black by 2022.
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