Morris Finance expands motorsport sponsorship with The Bend
Finance broker, Morris Finance has expanded its portfolio of motorsport sponsorships by signing a deal with motor racing facility, The Bend Motorsport Park.
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Sponsor exits could hit FFA for $5.5 million a year
Football Federation Australia has two significant pieces of sponsorship inventory in the market following the decisions by two major partners to not renew their deals.
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Zooper Dooper gets back into cricket
Popular frozen ice block treat, Zooper Dooper has made a return to cricket through a new deal as the official refreshment partner of the Melbourne Stars BBL franchise.
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Best Foods signs Vodafone Warriors shorts deal
Mayonnaise and salad dressing brand, Best Foods, has become a major sponsor of the Vodafone Warriors and will be the NRL club’s shorts partner for the next two years.
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Emirates still ahead in the Melbourne Cup recall stakes
Despite ending its naming rights sponsorship of the Melbourne Cup two years ago, Emirates is still the top brand associated with the iconic race, according to new research by Roy Morgan.
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Emirates upgrades Australian Open sponsorship
Emirates will join Rolex and Chinese spirit distiller, Luzhou Laojiao, as associate partners of the Australian Open grand slam tennis tournament.
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People’s Choice targets local communities through SANFL deal
People’s Choice Credit Union’s recent sponsorship of the Norwood Football Club is a futher addition to its strategy to lift its profile in local communities, according to its CEO Steve Laidlaw.
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Bridgestone sponsors Adelaide Crows women’s academies
Tyre brand Bridgestone has become a sponsor of the Adelaide Crows AFL club to back its female talent academies.
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Sydney Airport to sponsor the Sydney Smash
The Sydney Sixers has signed Sydney Airport as match-day-sponsor for its Big Bash League fixture against the Sydney Thunder.
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Internal-handling provides ‘authentic’ connection for brands and St Kilda Festival
The St Kilda Festival claims its shift from using external sponsorship brokers to its own internal team has proven a success in forming long-lasting relationships with its partners.
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