Hisense returns to sponsorship with SAFL club stadium deal
Household appliances company, Hisense Australia has become the naming rights sponsor of the West Adelaide Football Club’s home stadium.
Read moreMore latest news - page 628
Big brands target influential festival fanbase
The 2019/20 Falls Festival has secured its biggest line-up yet of partnerships with brands targeting its small but influential fanbase.
Read more
Weet-Bix rolls out ‘Where it all began’ campaign
Popular breakfast cereal brand Weet-Bix will leverage its sponsorship of the men’s and women’s Big Bash Leagues through a new campaign developed by sports marketing consultancy Gemba entitled ‘Where it all began’.
Read more
Coca-Cola Amatil aligns new sponsorship with sustainability initiatives
Coca-Cola Amatil’s new principal partnership with the new Sydney Zoo aligns perfectly with the company’s increased focus on the environment and sustainability, says group head of media and external communications, Patrick Low.
Read more
Australian Grand Prix Corp appoints new general manager
The Australian Grand Prix Corporation has appointed experienced sales manager, Michelle Greco to the newly-created role of general manger of sales and commercial.
Read more
Netball Victoria and Melbourne Vixens opt out of gambling sponsorships
Netball Victoria and its Super Netball franchise the Melbourne Vixens have become the latest to partner the Victorian Responsible Gambling Foundation.
Read more
Warriors become first NRL club to use Turnstile for sponsorship valuations
The Vodafone Warriors has become the first NRL club to appoint Turnstile to value its sponsorship portfolio.
Read more
Carlton post third consecutive profit
The Carlton AFL club has posted a net profit of $2.49 million underpinned by a 15% increase in membership and strong sponsor renewals as well as new signings.
Read more
Santos builds on rugby sponsorship program with women’s deal
Santos has expanded its rugby union sponsorship program by becoming an official partner of Rugby Australia’s Women’s Sevens team and the women’s national team, the Walleroos.
Read more
Broadcasters complying with gambling ad restrictions, but parents still concerned
Gambling advertising restrictions introduced last year "markedly decreased" the number of betting ads during live sport, according to a new report by the Australian Communications and Media Authority.
Read more