Brisbane Lions sign co-major partner
Transport and logistics company XL Express has become a co-major sponsor of the Brisbane Lions in an important deal for the AFL club.
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Music and entertainment sponsorships can provide a marketing boost
Brands have traditionaly tended to overlook the benefits that sponsorships of one-off music events and tours can offer, but this is rapidly changing says TEG head of commercial, John Nicholl.
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Record sponsorship haul for Australian Music Week
A new strategy by annual cultural event, Australian Music Week has increased its appeal to sponsors outside its traditional market as it looks to expand the program in 2020.
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Emirates renews Adelaide Festival deal
Emirates has renewed its sponsorship of the Adelaide Festival for a further three years taking the arrangement into its tenth year and claiming to now have spent $100 million on Australian partnerships.
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ACMI reveals sources for its $40 million refurb
The Australian Centre for the Moving Image (ACMI) has announced details of funding for its $40 million renovation with $36.6 million coming from the Victorian Government and about $5 million through corporations, philanthropic partners and individual donors.
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Sponsorship flat but broadcast boosts FFA
Sponsorship revenue for the FFA was broadly flat in FY19 at $28 million, but broadcasting revenue jumped sharply to $62.5 million, thanks to an uplift in international broadcast fees and a boost from the Fox Sports contract.
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AgBioEn to help Golf Australia go zero carbon
Renewable energy company, AgBioEn, continues to ramp up its sponsorship portfolio and has signed a wide-ranging deal with Golf Australia covering a range of events including the men’s and women’s Australian Opens, Vic Open and Queensland Open.
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Truck Assist switches sponsorship to front running team
Insurance and roadside assistance company Truck Assist has switched its Supercars sponsorship -moving away from Tekno Motorsport and striking a new deal with Tickford Racing.
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ActewAGL continues to restructure sponsorship portfolio
ACT-based electricity and renewable energy retailer ActewAGL continues to restructure its sponsorship strategy with the latest change resulting in the cancelation of the Canberra Classic Australia Ladies Professional Golf tournament.
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Digital assets a priority as Enterprise renews with PGA of Australia
Enterprise Rent-A-Car has renewed its PGA of Australia sponsorship for another three years with the new deal to have an increased focus on user engagement via digital assets, according to the company’s marketing coordinator, Matt Peterman.
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