NRMA becomes the Broncos first community programs naming rights sponsor
NRMA Insurance has become the naming rights partner of the Brisbane Broncos community program.
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Tyrepower renews Brisbane Bullets sponsorship
Retailer, Tyrepower has renewed its major sponsorship of the Brisbane Bullets NBL team until the end of the 2020/21 season, taking the deal into its fourth year.
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Holden dealers sign Melbourne Stars deal
The Melbourne Stars have signed Holden as the official vehicle partner for its BBL and WBBL squads.
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Cash to spare and influence to spread: Australia’s music enthusiasts
New research by Secret Sounds has revealed that Australia’s music enthusiasts’ economic prowess and social media influence can provide the perfect partnership for sponsors.
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New deal with Pantene to encourage female sport participation
Pantene’s new sponsorship with Football Federation Australia as an official partner of the Australian senior women’s team the Matildas, would help the sport expand its female participation, according to FFA chief marketing officer, Luke Bould.
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Esport sponsorships help brands engage a difficult demographic
Sponsors should be giving more consideration to esports partnerships because they give a brand a unique opportunity to engage a demographic that is becoming increasingly difficult to reach, says Nigel Smart, chief operating officer of the Adelaide Football Club.
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Home ground appealing to Sportsbet
Sportsbet has signed as the exclusive sports wagering partner of A-League newcomer, Western United, and will use a significant portion of the LED signage in the deal to promote the responsible gambling message.
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Social media helping boost sponsor’s interest in women’s sport
The effective use of social media will help lift fan interest and engagement with sportswomen - which in turn should lead to an increase in media interest and more commercial investment, according to Farhad Divecha, managing director of leading UK sports digital marketing agency, AccuraCast.
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Sydney catching Melbourne in the Spring Racing awareness stakes
Sydney’s spring racing program is gradually catching up to Melbourne in terms of public awareness, but the iconic Melbourne Cup Carnival is still a clear leader, according to research from Nielsen Sports.
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Perth Glory signs corporate uniform deal for women’s squad
NNT Uniforms has struck its second sport deal by becoming the corporate uniform partner of the Perth Glory’s W-League squad.
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