Penrith Panthers partner Irish apparel provider
Irish company O’Neills International Sportswear has become the apparel partner of the Penrith Panthers NRL club and will replace outgoing sponsor, Classic Sportswear.
Read moreMore latest news - page 638
Mizuno becomes Australian Paralympic footwear partner
Japanese sports equipment and footwear brand Mizuno has signed its first Australian sponsorship deal to become the official sport-shoe partner of the Australian team for the 2020 Tokyo Paralympic Games.
Read more
Powercor renews regional AFL deal
Victorian energy company Powercor has renewed its largest sponsorship, an asset jointly created in 2016 by the Essendon and Geelong AFL clubs called the Powercor Country Festival.
Read more
Tennis Australia revenue moves close to $400 million and net surplus up 76%
Tennis Australia’s annual financial report posted with ASIC yesterday, shows solid rises in both revenue and net surplus, boosted by the continuing growth of the Australian Open and increased government grants.
Read more
Puma signs 10-year apparel deal with Carlton
The Carlton AFL club has signed a ten-year apparel partnership with Puma in what it claims is the biggest clothing sponsorship deal in AFL history.
Read more
Kooyong Classic signs new naming rights sponsor
After a year without a title sponsor, the curtain raiser for the Australia Open, The Kooyong Classic exhibition tennis tournament, has signed renewable energy company AgBioEn as its naming rights sponsor.
Read more
We are not expecting a direct return on investment from sponsorship: Wisdom Homes
Wisdom Homes, the new major sponsor of A-League club Macarthur FC, isn’t expecting any measurable return from the partnership, says company director Dominic Vitalone.
Read more
Melbourne Victory W-League signs new major sponsor
The Melbourne Victory’s business network, Victory in Business has again proved a key factor in helping the club sign physiotherapy company, Back In Motion Health Group as a sponsor of the club’s W-League squad.
Read more
Cricket finances back on track
Cricket Australia’s new broadcast deal, new partnerships with Alinta, Domain and Woolworth, and continued growth in the BBL contributed to a 22% rise in Cricket Australia’s total revenue to $486 million and surplus more than doubled to $18.2 million for FY2019.
Read more
adidas sponsorship of PGA of Australia to help launch new initiatives
Footwear and sporting apparel brand adidas has signed a wide-ranging sponsorship with Australian golf through which it will become the official apparel and headwear partner for the PGA of Australia, ISPS HANDA PGA Tour of Australasia and Australian PGA Championship.
Read more