Bridgestone has renewed its sponsorship of the World Solar Challenge and will be the naming rights partner of the largest solar event in the world for the next ten years.
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The Trade Marks office has rejected a challenge by the global distributor of Burn energy drinks to the registration of a new Australian trade mark for a coffee franchise, despite finding that Burn’s global sponsorship campaign had clearly established a reputation and brand image in Australia.
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The Queensland Symphony Orchestra has appointed experienced performing arts executive, Toni Palmer, as its new director of development, with a mandate to strengthen the organisation’s funding model and build closer ties with sponsors.
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After extending its sponsorship with the Australian Turf Club for a further five years in September, brewing and food group Lion Co has announced that it will be the naming rights sponsor of a Racing NSW marquee event, The Golden Eagle.
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This year’s multi-faceted AFL trade period media campaign delivered record results for major sponsor Telstra and the AFL, with more than 6.3 million unique visitors hitting the AFL Media network.
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Mobile phone maker OPPO has renewed its co-major sponsorship of the Melbourne Stars. It will roll out a new leveraging campaign after leveraging Cricket Australia's mobile app last season.
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Sydney-based apparel brand ISC has been quick to pick up more AFL work to replace outgoing-client Essendon by signing a new deal as a partner to St Kilda.
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Universal Music Australia has appointed Adam Ireland as the general manager of brand partnerships for its creative agency BRING.
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Keen to extend promotion of gender parity outside its office, Liberty Financial has elected to back a team with a “trailblazing culture and hardworking ethos” and signed as a major sponsor of the Melbourne Renegades WBBL squad according to CEO James Boyle.
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Garry Rogers Motorsport (GMR) will no longer race in the Supercar series after it was unable to renew Boost Mobile as its major sponsor.
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