Fox Sports renews WNBL deal and Basketball Australia introduces a live stream of all matches
Fox Sports has renewed its broadcast deal with Basketball Australia’s WNBL series and will broadcast one match each round.
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Optus promoting gender parity through Melbourne Stars finals bonus payments
Optus, the principal partner of the Melbourne Stars men’s and women’s BBL teams, has broadened its sponsorship and will provide gender parity in its final’s bonus for both teams.
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Adelaide Fringe appoints three brand ambassadors
The Adelaide Fringe hopes to tap into new audiences through its appointment of former queen of pop Marcia Hines, international star Amanda Palmer and drag superhero Fez Faanana as ambassadors.
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IMG confident of new title sponsor for Melbourne Marathon Festival
Despite not securing a title sponsor for the 2019 edition of the Melbourne Marathon Festival, the organiser of the event is confident it will soon sign a long-term deal.
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eToro to announce more sponsorships
Digital investment platform eToro has a budget set aside for sponsorship opportunities in Australia and New Zealand and will be announcing further sponsorships over the next six months, according to managing director, Robert Francis.
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On-field success helped Sydney FC bag The Star renewal
Casino operator, The Star Entertainment Group has renewed its principal partnership with the Sydney FC A-League club with a spokesperson from the club saying its on-field success was a key influence in the renewal.
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Stockland to use Bowls Australia deal to encourage resident participation
Listed property developer and retirement village operator, Stockland has renewed its sponsorship of Bowls Australia and hopes to increase the participation rate and physical activity of the 12,000 residents living in its villages.
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Emerging star helps NBL generate record US interest
A record opening round that saw one million people in the US watch a live Facebook stream of the Illawarra Hawks and Brisbane Bullets will help the NBL secure sponsors keen to target the American market, a spokesperson from the league has told Sponsorship News.
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KOJO Sport picks up T20 World Cup work
Creative agency KOJO Sport has expanded its cricket portfolio by picking up the in-stadium sports presentation work for the upcoming International Cricket Council (ICC) T20 World Cup 2020.
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Bentley becomes ATC luxury car partner
Bentley has signed its first thoroughbred horse racing deal in Australia, becoming official premium luxury car partner of the Australian Turf Club.
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