WA gas company Kleenheat has renewed its principal partnership with the Western Australian Cricket Association, remaining joint principal partner of the Perth Scorchers WBBL team for another year.
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Sean Callanan, founder of digital marketing consultancy Sports Geek and CEO of Oceanic Pro League team Gravitas, said sponsoring esports to promote positive messages is the way to combat alcohol marketing in the esports space.
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Firths the Compensation Lawyers has returned as the Manly Warringah Sea Eagles’ membership partner for 2020, after last being a corporate team sponsor in 2016.
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Mountain Goat Beer has become the official beverage partner of the National Basketball League’s (NBL) newest team, the South East Melbourne Phoenix.
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New research by the Foundation for Alcohol Research and Education (FARE) and the University of Queensland has shown alcohol companies are moving sponsorship budget into esports to take advantage of the lower level of regulation and target esports growing fan base.
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Supercars team Walkinshaw Andretti United has moved quickly to fill its sponsor roster following the recent termination of a major deal, signing NAPA Auto Parts as the naming rights partner for its wildcard entry in the 2019 Bathurst 1000.
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Audio equipment company Bose has become an official partner of the Wallabies and the Australian Sevens men’s and women’s teams in a two-year deal that will result in additional exposure for the brand during Australia’s Rugby World Cup campaign despite not being an official RWC partner.
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The new broadcast agreement between SBS and America’s NBA and WNBA will further boost the sports profile in Australia, says NBL Commissioner Jeremy Loeliger.
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A record membership in 2019 has helped the Brisbane Lions sign Snap Fitness as its official membership partner for its men’s and women’s teams.
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Australian real estate developer Peet has expanded its partnership with the Perth Scorchers for the next two Big Bash League (BBL) seasons, to include both the men’s and women’s cricket teams.
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