Softball Australia moves back to surplus for FY19
Higher partnership revenue has helped generate Softball Australia’s first operating surplus since 2016.
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REA Group upgrades Swans alliance in multi-million dollar deal
Realestate.com.au will replace Citibank as the Sydney Swans’ back-of-guernsey partner until 2023 in a deal REA Group’s chief says will take the company’s consumer loyalty and engagement strategy to the next level.
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TEG goes global as acquisition spree continues
TEG has expanded into Europe with the acquisition of the MJR Group, one of the biggest event promotors and venue operators in the United Kingdom.
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Under Armour adds to NBL’s strong commercial position
Global sportswear brand Under Armour has renewed its sponsorship as the official compression partner and a supply partner of the NBL for the 2019/20 season after achieving success in the past two basketball seasons.
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R3hydr8 becomes major partner for Athletics Australia
A new Australian sports beverage and nutrition company, R3hydr8, has signed its first major sponsorship deal and will partner Athletics Australia for three years.
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Storm appoints new chief commercial officer
NRL club Melbourne Storm has appointed Nick Haslam as chief commercial officer.
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QBE extends Swifts support through academy; Oxford backs Sydney FC
QBE extends Swifts support through academy; Oxford backs Sydney FC. Read on for more.
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Signet links with Boomers for marquee fixtures
Warehouse supply firm Signet has signed on as a major partner of the Australian Boomers in a deal covering the national team’s World Cup campaign, the Olympics and the current series against the USA.
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Repco revs up motorsport sponsorship program with new Supercars deal
Australian automotive company Repco has further expanded its involvement in motorsport by signing a multi-year deal to become official parts retailer to the Virgin Australia Supercars Championship.
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Greenroom Digital boosts executive team for expansion
Former Kayo, Caltex and TLA Worldwide sponsorship executive Will Sackville has joined digital agency Greenroom in the new role of commercial partnerships director.
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