TLA Worldwide’s London-listed parent company has agreed to sell TLA Worldwide Australia, the company’s sports marketing business, to ASX-listed QMS Sport Holdings Ltd, a subsidiary of QMS Media, for $28.2 million.
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Softball Australia has partnered with Australian sport performance brand First Ever as its official apparel partner, with the company to supply all Australian team uniforms and retail fan merchandise.
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Optus Sport renewed and extended its rights package for another year and will now show every English Premier League match live for the first time.
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EnergyAustralia has renewed its major partnership with the Sydney Opera House for a further two years and plans to focus on diversity, equality and sustainability through its work with the venue.
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The Gold Industry Group has expanded its partnership with Netball WA, becoming the naming rights partner of the WA state netball centre.
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Cricket Australia’s key sponsors have been consulted throughout Cricket Australia’s recent process to develop new guidelines to support transgender players at both community and elite-level cricket.
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Adelaide United has signed South Australian technology company Comwire IT as its official coaches’ sponsor in a new three year deal, with Comwire to also feature on the front of the club’s shirt for its upcoming FFA Cup campaign.
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The Brisbane Bullets have partnered with Netball Queensland for the next three years to become co-tenants at the Queensland State Netball Centre in a move that will deliver the team a significant financial boost.
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The Nine Network has acquired the rights for the inaugural ATP Cup men’s tennis tournament to be played in Sydney, Melbourne and Perth next year.
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Bastion Reputation Management CEO Brian Walsh will replace Elizabeth Lukin as the AFL’s top communications and government executive.
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