Optus extends AOC support
Optus has become a presenting sponsor of the Australian Olympic Committee’s Olympic Unleashed program, one year out from the Tokyo Games.
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Publicis Sport & Entertainment expands to Australia
Publicis Group has expanded its Sport and Entertainment (PSE) division to Australia.
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Village Roadshow expands sports sponsorship
Village Roadshow Theme Parks has renewed and expanded its partnership with Brisbane Roar FC in a multi-year deal.
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Guinness World Records help sponsors amplify through world record attempts
An increasing number of brands are leveraging partnerships by attempting to break Guinness World Records (GWR).
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Cricket Australia extends SKY Sport partnership
Cricket Australia’s six-year extension to its broadcast deal with Sky Sport will enhance the sport’s commercial appeal.
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Gymnastics Australia seeks partner support for body positive guidelines
Gymnastics Australia has developed body positive guidelines, a move expected to add value and appeal for the organisation’s existing and potential sponsors.
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Brisbane Festival to build on 2018 success with upcoming event
With most existing sponsors renewing and a bevy of new deals locked in place, the Brisbane Festival expects to exceed $2.75 million in cash sponsorship in 2019.
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Surfing Australia gains three new partners ahead of 2019 championships
The 2019 SAE Group Australian Surf Championships has signed three new partners, Solo Resource Recovery, Gold Coast Airport and Tweed Shire Council, after the event achieved an uplift in media value over the past three years.
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Campbelltown Sports Stadium offers inaugural naming rights
Hosting two professional sporting teams is likely to help the Campbelltown Sports Stadium secure a naming rights partner for around $500,000 a year.
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Kogan.com backs St Kilda
Online retailer Kogan.com has become an official, fifth-tier partner for the St Kilda Football Club, joining Antler and Eukanuba.
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