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Sports draw more than $43 million of philanthropic support for third consecutive year

The Australian Sports Foundation received $43.5 million from donations and grants for the 2018-19 financial year.

City of Melbourne aims to expand partnerships

The City of Melbourne is seeking new partnerships and accepting applications for sponsorship or in-kind support from organisations that can enhance the city’s events.

Transport for NSW renews key sports partnership after record success

Transport for NSW has renewed its partnership with the Sydney Swans, after achieving its key objectives.

AirAsia expands commitment to Surfing Australia

AirAsia has expanded its successful alliance with Surfing Australia and three state bodies, increasing its suite of activations and adding support for a key Indigenous event.

State of Origin broadcast success kicks goals for partners

The 2019 State of Origin games have been the three most watched TV programs of the year to date, with 9.5 million Australians tuning in to Nine’s broadcast, enabling its sponsors to achieve key objectives.

Icare renews with Paralympics Australia

Insurance and Care NSW (icare) has extended its major partnership with Paralympics Australia for another three years, supporting the organisation through to the Tokyo 2020 and Beijing 2022 Games.

A-League clubs sign partners ahead of coming season

Move2gether backs Perth Glory

Move2gether has become a partner of A-League club Perth Glory and will receive branding on the back of the team’s home games playing shirt as part of the one-year deal.

Superloop Adelaide 500 achieves greatest economic impact to date

The 2019 Superloop Adelaide 500 has contributed a record $45.9 million to the South Australian economy, extending the race’s status as Australia’s largest domestic ticketed motorsport event.

NBL to descend on Tasmania to gauge commercial appetite for new team

The Tasmanian Government has partnered with the NBL, investing $300,000 to bring a popular pre-season NBL event, the NBL Blitz, to Tasmania in September.

Western United FC signs apparel partner for inaugural season

Global sportswear manufacturer Kappa has partnered with Western United Football Club, becoming the club’s official apparel partner ahead of its inaugural 2019-20 A-League season.