ICC opens tenders for men’s and women’s T20 World Cups
The International Cricket Council (ICC) has opened tenders for several commercial areas for next year’s Twenty20 men’s and women’s World Cups, to be played in Australia.
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AirAsia signs State of Origin sponsorship
AirAsia has expanded its sponsorship of rugbly league by signing as a sponsor of the 2019 NRL State of Origin series.
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Techfront and 4Front combine for joint US-Australian venture following GSC investment
Chicago-based sports marketing agency 4Front will launch in Australia in partnership with sports technology firm Techfront, and 4Front co-founder Josh Kritzler says the new operation will be well placed to leverage the group’s sponsorship and insights experience from the US.
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Future Pavilion adds sponsorship appeal to Royal Melbourne Show
The Royal Agricultural Society of Victoria (RASV) hopes to increase its sponsorship appeal by adding a gaming and technology pavilion to the 2019 Royal Melbourne Show.
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Sydney Opera House and Val Morgan team up to promote kids campaign
The Sydney Opera House has signed a two-year agreement with cinema and digital outdoor advertising group, Val Morgan that will see the Opera House’s 60-second video promoting its Where Inspiration Lives campaign in Dendy, Event Cinemas, Hoyts and Palace Cinemas across New South Wales.
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Optus is crowing about its new esport deal
Optus has expanded its sponsorship of the Adelaide Crows AFL club to include a major partnership of its esport team Legacy Esport.
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Icebergs deal helps activate Splendour in the Grass sponsors
Iconic Bondi restaurant, Icebergs has become a sponsor of Splendour in the Grass and will play a major role in activating some of the music festival’s sponsors.
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New NBL franchise hits the court running in pursuit of sponsors
South East Melbourne Phoenix, the newly-established NBL franchise, will enter the competition already in a strong position after securing key commercial partners in Tyrepower and Dreamstreet Lending.
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Cricket Australia announces HCL as its official digital technology partner
Cricket Australia has appointed Indian technology company HCL Technologies as its official digital technology partner.
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One million tune in to new bowls concept
The organiser of the Ultimate Bowls Championship is confident the new competition will secure mainstream sponsorship support following an impressive broadcast debut.
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